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Showing posts with the label commodification

Commodification of human behavior: An insight into data selling

By Nishant Ahlawat   What is so great about these internet companies that they, provide consumer’s/user’s access to their services so easily and usually that too for no apparent charges at all? As an internet strong market, Indian citizens or users from India are on grid of all Internet companies. Besides as was evident from recently concluded general elections, trends of marketing – aptly, targeted marketing were no different in election canvassing from product promotions of small or big products. Infact, lately, a huge amount of attention has been paid to government snooping, and the bulk collection and storage of vast amounts of raw data in the name of national security. Even state run programs like National Intelligence Grid (NATGRID) Project of India, Central Monitoring System (CMS) Project of India, Internet Spy System Network and Traffic Analysis System (NETRA) of India, Crime and Criminal Tracking Network and Systems (CCTNS) etc. working amidst total absence of ...